Nilkamal is a company that successfully becomes the brand and the commodity. Nilkamal is market leader in plastic molded furniture’s segments in the country. The brand has the long history in dating back in 1934. The company was first started by Mr Parekh. Mr Vrajlal Parekh wants to manufacture metal buttons from his small factories. In 1950, he wants to start produce plastic product and the company was called Standard Plastic. Nilkamal Plastic was started in 1956 and wanted to become the independent company in 1981.
The Indian home furniture market is huge with a market size of around Rs 13000 crores. Majorities of these markets in the unorganized sectors. Nilkamal operate in the molded furniture’s market which is around Rs 950 crores. According to reports, 40% of which is in the unorganized sector for Buy Nilkamal Furniture Online
The Indian home furniture market is huge with a market size of around Rs 13000 crores. Majorities of these markets in the unorganized sectors. Nilkamal operate in the molded furniture’s market which is around Rs 950 crores. According to reports, 40% of which is in the unorganized sector for Buy Nilkamal Furniture Online
Nilkamal is known for its plastic chairs. But the company is also a major player in manufacturing crates which are used for commercial purposes.
Nilkamal is a brand that popularized the use of plastic chairs at homes. Earlier households used to purchase only wooden and steel furniture’s. But Nilkamal wanted to break all the mindset. Nilkamal did this by creating good designs and also taking care of the quality factor.
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Households earlier were averse to plastic chairs because it looked ugly and was not perceived are stronger. Nilkamal want to change the perception to introduce as well designed chairs .This was backed by heavy promotions using various media.
In a market which was dominated by unorganized player, the branded building gave the company more mileages and also premium price. The success of the company prompted most of the players to enter the segments. Since all the designs can be easily copied, it is difficult for the company to maintain the growth momentums. Nilkamal got the market leadership in the certain segment with a share of over 37%.But the market for molded furniture’s has become stagnant.
In 2005, the brand moved from molded furniture to home solution. The brand wanted to introduce the knocked down furniture’s and also sofa sets, dining tables, baby chairs which became most popular. The brand slowly started moving toward becoming a lifestyle furniture player.
The company also introduced a new range of office furniture brand Novel. During the time, the brand has ventured the retail business by launching large retail format under the brand name @home. These retail outlets showcased the new range of home solutions from the company.
Recently brand has also launched the range of the plastic Cupboards and cabinets branded as Freedom for Buy Nilkamal Furniture Online.
In a market which was dominated by unorganized player, the branded building gave the company more mileages and also premium price. The success of the company prompted most of the players to enter the segments. Since all the designs can be easily copied, it is difficult for the company to maintain the growth momentums. Nilkamal got the market leadership in the certain segment with a share of over 37%.But the market for molded furniture’s has become stagnant.
In 2005, the brand moved from molded furniture to home solution. The brand wanted to introduce the knocked down furniture’s and also sofa sets, dining tables, baby chairs which became most popular. The brand slowly started moving toward becoming a lifestyle furniture player.
The company also introduced a new range of office furniture brand Novel. During the time, the brand has ventured the retail business by launching large retail format under the brand name @home. These retail outlets showcased the new range of home solutions from the company.
Recently brand has also launched the range of the plastic Cupboards and cabinets branded as Freedom for Buy Nilkamal Furniture Online.
It is very true that nilkamal provides very flexible and comfortable plastic chairs and thanks for the post.To buy more nilkamal chairs you can visit below website.
ReplyDeleteNilkamal plastic chairs
http://www.at-home.co.in/furniture/nilkamal-weekender-garden-chair/p-7273534-35093160285-cat.html
Nilkamal is started in the industry just for plastic chairs, but they have grown big.
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